April 07

BUZZING 2021 ARTIST TO WATCH LONR. RELEASES NEW SINGLE “WORLD”

Posted by ErikRaymond on April 7, 2021 in Arts & Entertainment | Leave a comment

With all eyes on 2021, rising genre-disrupting, multi-hyphenate artist Lonr. uncovers a brand new single and music video entitled “WORLD”. Get it HERE via Epic Records.

On the track, sweeping strings wash over a glitchy beat as his voice echoes with unrestrained emotion. “WORLD” showcases Lonr.’s signature sound, braiding together the DNA of a multitude of genres together for a future-forward sound, while seamlessly showcasing his undeniable vocals and a spitfire flow. He makes confessions such as “I’m my own opponent, I create my own shit,” as the momentum mounts through intense verses and a haunting hook: “I just want the world to know.” The cinematic music video perfectly complements the concept. Isolated somewhere in a desert dystopia, Lonr. gives a gut-wrenching performance between conducting a gothic masked string session and eventually setting everything around him on fire.

“WORLD” bulldozes the way for the arrival of his second project, due out this year.

With that, Lonr. continues to evolve right in front of the culture. Land Of Nothing Real, which the 2x GRAMMY Award winner released last year, established the singer, songwriter, rapper and producer as one of the most exciting new artists to watch. To date, the project has amassedhim over 68 million streams, while single “Make The Most” ft. H.E.R. has been a breakthrough moment for him.

Last fall, the song catapulted to #1 on the Urban AC Radio Chart, completing a 26-week climb to the top. He took the stage at the BET Awards last June for an unforgettable performance of the track, which was the #1 most Shazam’d moment of the evening. Plus, he garnered a nomination in the coveted category of “Best New Artist” at the 2020 Soul Train Awards, placing him in good company with the likes of Snoh Aalegra and Giveon. Get the EP HERE, which alongside H.E.R. features a collaboration with 24k Goldn.